Social Media - Age, Not Gender, Drives Most Social Media Use : MarketingProfs Article:
"Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research.
Facebook, in other words, is not the norm, Netpop found.
For example, Facebook's penetration among socially networked adults in the US is 90%, and the site enjoys roughly the same penetration among socially networked women age 18-34 (92%) and age 35+ (92%).
By contrast, YouTube's penetration among socially networked adults is 56%, but the video sharing site is far more popular among younger, social women (66%) and men (83%)."
"Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research.
Facebook, in other words, is not the norm, Netpop found.
For example, Facebook's penetration among socially networked adults in the US is 90%, and the site enjoys roughly the same penetration among socially networked women age 18-34 (92%) and age 35+ (92%).
By contrast, YouTube's penetration among socially networked adults is 56%, but the video sharing site is far more popular among younger, social women (66%) and men (83%)."
No comments:
Post a Comment